Assessment / Social Media

The key to quantifying success in social media.

Quote from:

The Social Media Measurement Manifesto: Yes we CAN, and already ARE measuring Social Media by Katie Delahaye Paine

“But in the social media environment, the sheer volume of impressions is no longer what really counts. Social media encourages the development of relationships between people and products and/or organizations. And measuring these relationships, often by assessing engagement, is the key to quantifying success in social media.”

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