Quote from: The Social Media Measurement Manifesto: Yes we CAN, and already ARE measuring Social Media by Katie Delahaye Paine “But in the social media environment, the sheer volume of impressions is no longer what really counts. Social media encourages the development of relationships between people and products and/or organizations. And measuring these relationships, often by assessing … Continue reading
Category Archives: Assessment
Assessment – Setting us up for failure?
FROM ONE+ The Argument Against Accountability by Douglas Rushkoff | December 08, 2010 | Here’s a quote that I found interesting: For you in the meeting business, it’s precisely the same. The number of people who show up at your conference may be entirely less important than who they are, what they do and how much they … Continue reading
