Marketing/Advertising
Miss Representation & The Super Bowl – Hashtag it out to be heard
Got this information from the women who made the documentary “Miss Representation”. We’re bringing the film maker to campus next month as part of our Women’s Week of Empowerment. I’ve very excited to actually finally see the documentary and when I got this email – I immediately wanted to share it with anyone who reads [...]
Measuring the impact of online messaging to students.
My blog post originally written for the Student Affairs Women Talk Tech blog: Born in 1872, E. St. Elmo Lewis was an early pioneer in advertising. In 1898, he proposed a theory of communication commonly referred to by its acronym A-I-D-A or awareness, interest, desire, action. This theory, based on studies of the life insurance [...]
Categories: Marketing/Advertising
Tags: action, awareness, communiction, desire, interest, Marketing, PR, theory
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